Find out why the Lahey Clinic decided to implement video as a critical component of their content strategy.
Pamela Johnston, Director of New Media at the Lahey Clinic and Shiri Friedman, Technology Partnership Manager at Brightcove, will discuss the importance of including video in your digital marketing programs.
Video provides content that is both memorable and helpful to customers. By having a strong video content strategy you will be able to tell your story and connect to a larger audience, ultimately growing your market-share.
This exclusive webinar will touch on
- Increasing your market-share with social media
- Methods of using video to communicate your message
- Creating value by connecting your story to customer needs
- Enhancing your brand image
Featured Speakers:
Pam Johnston, Director of New Media, Lahey Clinic
Pam is responsible for creating and executing a social media strategy for Lahey Clinic and Lahey colleagues.
Shiri Friedman, Technology Partnership Manager, Brightcove
Shiri manages relationships with partners in categories such as subtitling, hotspotting and mobile web development, and oversees technical integrations for Brightcove.