Native .NET Web Content Management

Ektron CMS400.NET provides a complete platform with all of the functionality necessary to create, deploy, and manage your Web site.

Ektron CMS400.NET empowers developers and non-technical business users alike. Developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API. Business users benefit from an intuitive user interface for managing their Web site’s content, messaging and analytics. A comprehensive SEO Toolkit makes sure people can find your site. Memberships, personalization, subscriptions, geomapping and Web alerts keep your site visitors coming back and social networking and Web 2.0 tools (including wikis, blogging, polls, and forums) grow your online communities.

Use Ektron CMS400.NET to:

Manage all of your Web content and documents using our industry-leading Workarea WYSIWYG editor and InContext editing.
Empower non-technical users to build complete Web pages with PageBuilder.
Build your Web site with 80+Server Controls or customize with Ektron's open architecture.
Make your site the place for people to meet with the Social Networking Framework.
Provide fast, accurate and rich search results with Ektron's enterprise search.
Harness the power of your own online community with easy to deploy and use Web 2.0 Wiki authoring, blogs, forums, threaded discussions, activity streaming, micro-messaging, calendars and message boards.
Launch campaigns with multiple landing pages and determine which one works best with Ektron multivariate testing.
Leverage content management in direct response to traffic analysis efficiently and effectively with Ektron analytics.
Increase customer loyalty and keep them coming back to your site with subscriptions, Web alerts and RSS feeds.

Why Ektron CMS400.NET?

Corporate Web Site

Allow business users and non-technical personnel to add, author, and update Web content using our WYSIWYG editor and put your web messaging control directly in the hands of your subject matter experts. Editing content becomes as easy as editing a Word document.

Translate content on-the-fly with the best-in-class automated localization support, allowing you to easily deploy in a multi-lingual environment. Apply workflows, approvals, and permissions as well as maintain a complete history of content changes.

Feature highlights include:

	PageBuilder The CMS400.NET PageBuilder is the logical evolution of the WYSIWYG editor, extending the concept of content management beyond single elements of content. Marketing teams and other non-technical users can build complete pages and make on the fly changes to sites, adding functionality built as widgets by developers.
	eSync Prior to eSync, deploying or updating a Web site was a complex, risky process of moving data, templates and code from the development environment to production servers. eSync revolutionizes the process, providing whole site synchronization with the click of a mouse. Now, you are able to move only the changes you want to move, from a single piece of content to an entire Web site, making updates efficient and eliminating site downtime.
	eCommerce No matter what kind of sales you need to support, Ektron eCommerce brings you all of the functionality you need, giving you an entire toolset for building out the online marketplace you want.
	Analytics Optimize your site experience by having best-of breed traffic analytics and content management in the same place: in the CMS400.NET Workarea. Leverage content management in direct response to traffic analysis efficiently and effectively.
	Multivariate Testing Launch campaigns with multiple landing pages and determine which one works best with Ektron multivariate testing. Leverage widget-based PageBuilder technology to automate the process and maximize your results, fast!
	Activity Streams & Micro-messaging Incorporate out-of-the-box micro-messaging that enables users to communicate more effectively and in a real time, contextual sense. Filtering and notification engines and powerful search keep users connected to exactly the information they are interested in.
	Calendars With multiple display options, intuitive editing and mashup capability, the CMS400.NET calendar integrates into Web sites seamlessly, adding powerful marketing, scheduling and event tools to public Web sites and Enterprise 2.0 intranets.
	Advanced URL Aliasing SEO is critical to the success of Professional and Enterprise deployments, and CMS400.NET brings advanced URL aliasing to the table. The more descriptive, human readable addresses that v7.6 auto-generates translate into more returns for your site’s pages by search engines. Taking advantage of CMS400.NET’s taxonomy, the new URL aliasing is able to auto-create site aliases that are not only human readable, but also have real relevance with names that are based off of the taxonomic structure (or folder structure).
	Taxonomy The most easy and flexible way of categorizing and organizing your content into logical groupings. Its one-to-many relationships are perfect for repurposing shared content into different areas of your site, making updates and edits manageable from a single piece of content. The taxonomy directory control also provides built-in navigation. No longer does the content author need to worry about how a site visitor is going to navigate to the page. Just add the content to any category, and the directory control does the rest by providing a hierarchical navigation structure. In addition, taxonomy can limit the scope of a search by maximizing the amount of relevant information returned.

[ Learn more about Content Management ]

Intranet

Ektron has helped thousands of companies launch their intranet. This experience has taught us that your intranet needs to be a communication, collaboration and distribution tool for your organization. With Ektron CMS400.NET, your intranet will be able to achieve these goals.

Communication: Your intranet needs to be a communication platform that allows corporate leadership to easily and frequently communicate the company’s vision and strategy, and to align the goals and culture of the entire organization.

With Ektron CMS400.NET your intranet will support inter-departmental communication. Employees will be able to find colleagues’ contact information in an online directory. Project statuses can be updated using blog postings. Group announcements can be distributed by web alerts and activity streams. Threaded discussions and wikis can enable collaborative interaction on specific topics. Event dates can be tracked in the calendars. And, easy to use and manage photo galleries allow employees to submit photos and interact more frequently on the intranet.

Collaboration: When enabled with Ektron’s social networking tools, your intranet becomes a collaboration platform where content, documents and assets can be created, edited and managed among team members. And, thanks to Ektron’s membership, workflow and approval tools you can apply a strict security model to determine access and rights to those corporate assets.

Distribution: Ektron makes it easy for teams to deliver assets to different parts of the company. Your marketing team needs to be able to deliver the messaging and supporting collateral to the sales team. Your IT team needs to deliver support articles to all departments (FAQ and knowledge base articles). Your HR team needs to deliver HR policies and information. Your intranet solution and strategy should allow you to easily implement and support all of this and Ektron CMS400.NET will get you there.

[ Learn more about the Ektron eIntranet™ ]

Open Architecture

Ektron CMS400.NET ships with a deep set of out-of-the-box functionality that addresses most of the common needs for your Web site project. These built-in options don't “box in” developers, though. Ektron's open architecture supports flexible customization. This powerful platform approach lets developers customize both presentation and functionality while integrating Ektron CMS400.NET into their existing IT environment. Take some time and check out how open we have built this system.

Building, deploying and managing your digital marketing strategy

In addition to building your brand, Ektron CMS400.NET gives you and your marketing team all of the necessary tools to build, deploy and manage your marketing strategy from the first campaign to the final conversion. From the WYSWYG InContext editor to the PageBuilder, CMS400.NET puts messaging directly in your hands to build and manage without creating bottlenecks that slow time-to-live.

Whether you have a push, pull or viral marketing strategy, Ektron CMS400.NET will align to meet and exceed your expectations.