United Way of Canada – Centraide Canada Launched New Site on Ektron’s Web Content Management Platform

Industrial Media and Ektron develop Web site for organization dedicated to improving social conditions across Canada

NASHUA, NH March 26, 2009 – Ektron Inc., a technology and market leader in Web content management software, today announced that the United Way of Canada – Centraide Canada (UWC-CC) is using Ektron CMS400.NET to manage their newly designed public Web site, www.unitedway.ca / www.centraide.ca. Ektron Premier Partner Industrial Media Inc., an Ottawa-based company, led the development and design of the site.

UWC-CC is the national organization for 119 United Ways and Centraides across Canada that work to change living conditions for the better while strengthening communities and improving the quality of life for Canadians. The organization felt that the look and feel of their former public Web site did not effectively communicate who they are and what they do. Industrial Media designed and built an entirely new site using Ektron CMS400.NET that now effectively communicates their mission while highlighting their services.

“We needed a content management system that would allow us to be more creative with the design and layout of our site, while still being easy for our staff to use,” stated Eva Kmiecic, senior vice president at UWC-CC. “We looked at multiple vendor solutions but found that Ektron was able to offer more of what we needed, especially as we start to take advantage of additional Web 2.0 functionality.”

In addition to the design and layout, UWC-CC also needed a public Web site that had the flexibility to organize content while still maintaining an appealing, consistent look and feel across the site. Industrial Media implemented Ektron’s XML Smart Form technology which allows subject matter experts to easily enter structured XML content without jeopardizing UWC-CC’s ability to maintain consistent page layout and style.

“The implementation of Ektron’s XML Smart Form technology resulted in a site that content authors can update on a daily basis with fresh new information without the concern of diluting the established look and feel,” stated Jeff Horne, president of Industrial Media Inc. “Web site administrators have complete control over the format, design and layout, and can empower the creative departments responsible for messaging with the tasks of updating and adding new content.”

“We are very excited to have had the opportunity to develop United Way of Canada – Centraide Canada’s Web site with Industrial Media,” stated Kevin McCloskey, director of Ektron Canada. “Not only is the Web site the national site for the non-profit organization, it is also the portal to each of their local members’ sites across Canada. We are honored to have been part of the process of working with two great organizations for such an important cause.”

About United Way of Canada – Centraide Canada (UWC-CC)
United Way of Canada - Centraide Canada (UWC-CC) is the national organization for the United Way-Centraide Movement within Canada, consisting of 119 United Ways – Centraides (UWs-Cs). UWC-CC acts as a voice for its members within the Canadian voluntary sector and internationally and provides leadership, programs and services to its members. UWC-CC helps local UWs-Cs do their work and serve their communities by facilitating the exchange of best practices, and building capacity through training and learning opportunities. The Movement employs approximately 900 staff and engages tens of thousands of volunteers in various capacities. UWs-Cs work locally to achieve positive change while guided by a common purpose and set of values. The work of UWs-Cs is increasingly evolving into a community-building approach by focussing on measurably improving social conditions to make lives better.

About Industrial Media
Industrial Media is a leading, full-service interactive agency with a focus on providing best-in-class web solutions since being founded in 1999.  The company has extensive expertise in the planning, design, and development of large-scale web and interactive solutions in the private, government, and not-for-profit sectors in Canada and the United States.  Industrial Media has deployed successful websites for over 400 clients using a variety of technology and content management platforms.  For more information, visit www.industrialmedia.ca.

About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com.