Hospitals and Healthcare Solutions

Ektron combines expertise in the healthcare space with the industry-leading Web content management (WCM) of Ektron CMS400.NET to offer a complete and comprehensive solution for hospital Web sites. With a deep understanding of hospital online marketing, the requirements of healthcare IT infrastructures and the regulations that are in place, scope Ektron matches the WCM solution to each individual hospital’s strategies.

The combined expertise of the Ektron healthcare team and Ektron’s industry leading WCM empowers you to offer a destination Web site that will serve your community and further establish you as the go-to source for healthcare. Whatever your needs are or your area of expertise, Ektron CMS400.NET will deliver the platform solution that you require.

Experience and expertise

Ektron’s in-house healthcare team has over 20 years of experience in the healthcare industry, both on the clinical and non-clinical sides, giving Ektron a unique understanding and perspective. In addition, Ektron has successfully been implemented on more than 150 healthcare sites. This combined expertise and experience can help you answer the question “what do you want your Web site to do?” in the most effective way possible for your needs and your market.

Ektron’s healthcare team:

Understands that hospitals need to be trusted advisor to patients, market service lines, provide “brick-and mortar” experiences and rigorous regulations
Can consult on your CMS400.NET Web site solution, matching it precisely to your needs, now and in the future
Provide marketing support, helping you build a scalable strategy for your online presence
Assist at any and all stages of your Web project, ensuring your success through to the final live site

Flexibility and scalability

CMS400.NET empowers your Web project with the functionality, flexibility and scalability to meet the unique needs of each individual healthcare Web site. Regardless of what the goals of the site are, from core functionality to service line marketing to physician finders to Web 2.0 features for site visitors, Ektron’s WCM platform can be implemented to accomplish each and every one and still scale with your growth.

CMS400.NET lets hospitals, physician groups, and other healthcare organizations embrace their role as a “trusted advisor” online as well as in a clinical setting. By adopting Ektron’s content management solution, clinical staff, marketing professionals, human resources staff and others are able to deliver timely and vital patient-centric information and services on the Web.

PageBuilder enabling quick and efficient site and page launches by non-technical users
WYSIWYG and in-context editing empower subject matter experts to keep information fresh and up-to-date
Powerful, open APIs give developers the tools they need to customize the solution for the healthcare site’s needs
Standards-based .NET WCM platform

A clinical and marketing solution

Whether it is used to build and manage your public facing site or your intranet, CMS400.NET implementations provide you with a broad-based platform for addressing clinical information, service line marketing, brick-and-mortar services and communication needs. Intelligently built-out information architecture and navigation is easily implemented with CMS400.NET and will guide your patients and site visitors to the information they are looking for.

Using this kind of architecture along with Ektron smart menus, taxonomy and banner navigation serves to promote the service lines you want and establishes you as an expert. Your subject matter experts can use CMS400.NET to:

Provide information about disease, injury and treatments and in-depth data about facilities, services and clinical staff
Enable effective and efficient service line marketing
Create revenue-generating calls-to-action for prospective and current patients
Add Web 2.0 functionality that provides “brick-and-mortar” services online, including find-a-physician tools, bill payment, appointment setting and more

Managing healthcare policies and procedures

In addition to addressing patient and customer needs, healthcare providers are striving to meet some of the most rigorous regulations in any market segment. With many governing bodies all imposing or recommending guidelines for ensuring the finest healthcare services, CMS400.NET helps healthcare organizations manage their business content.

From audit trails of policy updates, approvals and revisions to storing and managing documented procedures, processes and training materials, Ektron builds a central repository accessible by any Web browser. Users can easily submit and update accurate, time-sensitive information, ensuring that your stay in compliance with rules and regulations.

To meet governmental regulations and eliminate costly manual processing, healthcare organizations can deploy CMS400.NET to manage their policies, procedures and documentation. Ektron CMS400.NET includes:

Version control
Advanced workflow
Approvals and real-time task management
Compliance with HIPAA, JCAHO and Section 508 standards