Lisa Welchman to Deliver Keynote on Engaging the C-Suite in Strategic Web Management at Ektron Conference
WelchmanPierpoint Founder presents at Synergy 2009 in Lake Buena Vista, Florida
NASHUA, NH June 30, 2009 – Ektron Inc., a technology and market leader in Web content management software, today announced that Lisa Welchman, founding partner of WelchmanPierpoint will deliver the Keynote address at Synergy, Ektron’s annual customer conference. 
The Keynote address will focus on the steps that business and technical employees can take to ensure an effective Web presence for their organization. Welchman will offer her ideas on how to better engage C-Level executives as well as her view on the current role a Chief Executive Officer, Chief Information Officer and Chief Operating Officer plays in strategic Web management.
“When it comes to Web management, business and technical strategists may not realize it but they play a very critical role,” commented Welchman. “Creating a powerful, effective Web presence can hinge on the strategists’ ability to get their C-Level executives to enable the sound execution of the organization’s Web presence. This is done through the development of Web guiding principles and by ensuring that the technical and communications arms of the Web development team are properly aligned and funded.”
In its third year, Synergy has become the learning ground for Ektron customers and partners to not only enhance their product knowledge but understand where the future direction of Web content management and social media is headed. Averaging over 300 attendees annually, participants benefit from interactive sessions with industry experts, Ektron executives and their peers.
Featured tracks at Synergy 2009 will include technical training sessions geared to new and experienced users, marketing and business-focused training sessions, customer case studies and panel discussions. Ektron executives will also address the state of the company and the product road map for Ektron’s Web content management solutions.
“As the Web continues to evolve, it is imperative that companies have a complete organizational Web strategy and a well drawn out execution plan,” stated Steven Sherkanowski, vice president of marketing at Ektron. “We are very excited to have Lisa speak at Synergy. Attendees will be able to combine the new things they learn as part of the conference with Lisa’s advice to bring home an actionable business plan that their entire organization can get behind.”
In addition to the tracks and professional networking, Synergy 2009 will offer attendees the chance to meet with some of the leading experts in deploying Ektron CMS400.NET during the sponsor exhibition . WelchmanPierpoint will be also have a booth during the conference and will be available for one-on-one meetings with attendees. For more information on Lisa Welchman or WelchmanPierpoint visit: www.welchmanpierpoint.com .
Ektron’s annual user conference will be held at the Grand Floridian Resort and Spa in Lake Buena Vista, Florida on November 1-4th, 2009.To register and for more information visit: http://synergy.ektron.com.
About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com .