Ektron Grows Its Healthcare Practice As More Providers Select Ektron CMS400.NET

Providers look to Ektron when building their Web strategies  

NASHUA, NH September 1, 2009 – Ektron Inc., a technology and market leader in Web content management software, reports a steady growth in customers in the Healthcare industry. Ektron attributes this growth to its Healthcare Practice, a team dedicated to working with healthcare providers in the development of their Web strategy using Ektron CMS400.NET.

Ektron’s Healthcare Practice works with providers to help define and develop their Web strategy for both their employee intranets as well as their public facing sites. Recent Ektron customers in the healthcare industry include The Lahey Clinic, Kindred Healthcare and the University of Iowa Hospitals and Clinics.

With a deep understanding of hospital online marketing, the requirements of healthcare IT infrastructures and the regulations that are in place, Ektron was able to align each of the three providers’ challenges with unique Web strategies using Ektron CMS400.NET, its Web content management (WCM) platform. The Lahey Clinic selected Ektron based on its ability to provide the right set of tools to run both their public facing Web site and internal Web properties. The Lahey Clinic, similar to the University of Iowa Hospitals and Clinics and Kindred Healthcare, also needed a way to easily integrate their WCM platform with existing third party applications.

“Web sites play a critical, strategic role in promoting healthcare organizations,” stated Chris Crombie, director of sales operations at Ektron. “Not only do they need to communicate a provider’s services and community value but they also need to streamline the healthcare experience for their customers and physicians. Kindred Healthcare and the University of Iowa Hospitals and Clinics are both great examples of larger providers looking to do exactly this.”

Kindred Healthcare needed to connect their 80 plus hospital locations (totaling over 7,000 beds) through one central system while the University of Iowa Hospitals and Clinics needed a WCM platform that was easy to extend and maintain from a development standpoint. It was imperative to both providers that their content authors could easily manage and update site content so they can promote their specialties and core service lines as well as communicate the value they provide to their communities.

For more information on Ektron's Healthcare Practice and services tailored for healthcare providers visit: http://www.ektron.com/solutions/industry/healthcare/.

About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com.