Ektron Reports an Increase in Customers Requiring a Single Solution for Web Content Management and Enterprise 2.0
NASHUA, NH July 16, 2009 – Ektron Inc., a technology and market leader in Web content management software, continues to see a rising trend of customers looking for content management platforms that provide the Web 2.0 tools needed to develop their digital marketing and enterprise 2.0 strategies.
“Businesses are moving away from traditional, hierarchical working structures to more flexible and collaborative work environments,” stated Bill Rogers, chief executive officer at Ektron. “As businesses continue to embrace Enterprise 2.0, we are seeing more and more customers require a content management platform that has Web 2.0 tools as part of the core offering.”
A recent AIIM Industry Watch report on collaboration and Enterprise 2.0 stated that “this year 54% of organizations consider Enterprise 2.0 to be important or very important to their business goals and success, up from 44% last year.” The report also pointed out that “40% of users would strongly prefer to source their Enterprise 2.0 technology from their ECM suite vendor.”
“Enterprise 2.0 can really give organizations a competitive advantage, from improved collaboration and faster communication inside their organization, to driving their digital marketing strategies and forming closer relationships with their customers,” stated Steven Sherkanowski, vice president of marketing at Ektron. “For many businesses, embracing the Enterprise 2.0 trend can mean the difference between success or failure as the Web continues to evolve.”
Ektron’s content management platform, Ektron CMS400.NET combines both Web content management technology and the collaboration and social networking features that are imperative to deploying an Enterprise 2.0 initiative. July marks the start of the second half of Ektron’s fiscal year and select customers that have purchased Ektron CMS400.NET during Q2 include: Lahey Clinic Foundation, the Bureau of National Affairs, Juvenile Diabetes Research Foundation and Texas Department of State Health Services.
To Download the AIIM Industry watch Report for Collaboration and Enterprise 2.0 visit: http://www.aiim.org/Research/Collaboration-Enterprise20-Research.aspx
About AIIM
AIIM (www.aiim.org) is the community that provides education, research, and best practices to help organizations find, control, and optimize their information. For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. Today, AIIM is international in scope, independent, implementation-focused, and, as the representative of the entire ECM industry—including users, suppliers, and the channel—acts as the industry’s intermediary.
About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com.