Higher Education Institutions Create Their Online Presence with Ektron CMS400.NET

NASHUA, NH September 9, 2009 – Ektron Inc., a technology and market leader in Web content management software, continues to work with customers in the Higher Education industry to meet their unique online needs.

Since Ektron first started marketing its Web content management (WCM) platform, Ektron CMS400.NET, universities and colleges have been a large part of the company’s customer base. David Maffei, director of sales stated, “Engagements with multiple audiences including current and prospective students continues to be priority for the higher education industry. We are seeing more and more universities and colleges seeking out a WCM platform that can assist them in better representing their offerings online and that can help them to form a more direct line of communication with their audience.”

From coast to coast, institutions such as Texas Christian University, The University of San Francisco and Johnson and Wales University have selected CMS400.NET to build sites that will scale as their online strategies grow and address the needs and wants of their multiple audiences. Each university had a different goal in mind when building their Web site with CMS400.NET. Texas Christian University needed to replace their homegrown content management solution with a commercial Web CMS to support third party integration while The University of San Francisco selected Ektron based on its social networking and document management capabilities.

Similar to Texas Christian University and The University of San Francisco, Johnson and Wales needed a site that was scalable and would communicate their message accurately. In addition, Johnson and Wales multiple campus locations with distinct programs also become a consideration when building their online presence. Brand consistency and ease of content creation and management were at the top of their priority list.

Maffei continued, “Higher education institutions have a lot to consider when building their sites. They have multiple audiences including current and prospective students, alumni, parents, faculty and their community. They have to be able to deliver the right information to each audience in the way that the audience wants and expects to be able to consume it. CMS400.NET is a powerful arsenal of tools for these institutions to effectively target each individual audience the way the need to.”

For more information on Ektron CMS400.NET in the Education industry visit: http://www.ektron.com/solutions/industry/education/.

About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com .