Ektron PageBuilder

Ektron PageBuilder refines the roles that each member of your Web team plays, empowering non-technical users and maximizing the strengths of their positions. The PageBuilder gives your marketing team the ability to build pages and add functionality on the fly, in a non-technical manner. Designers and online production managers can directly control the messaging of pages they build. Developers use PageBuilder to create the Web site framework, master templates and functionality that the other members of the team work with.

The PageBuilder adds a new level of agility to marketing departments, content authors and subject matter experts.

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Just like WYSIWYG editors put content control in the hands of those who know the content best, the PageBuilder empowers those who know online marketing and design, even if they are non-technical. With PageBuilder pages available to them, non-developer members of marketing teams (like Web site designers and managers) can launch campaigns as needed and respond to market conditions rapidly with unique Web pages.

Drag and drop Widgets into the Dropzones to create user experiences while maintaining look and feel.
Manage pages the same way as content: apply metadata, follow approval chains, look at histories and all other content management features.
Implement multivariate testing of campaigns efficiently.
Build SEO-friendly pages and add functionality on the fly to respond to sudden needs.

PageBuilder Datasheet

Content authors and subject matter experts can manage messaging on PageBuilder pages, adding, authoring and updating Web content anytime and from anywhere. All of the WYSIWYG editing capability is available on these pages, and InContext editing allows them to edit content directly on the page, seeing how it fits with the rest of your messaging.

Edit directly on the page with InContext editing, complete with spellcheck and other word processing-like features.
Complete core content management features from CMS400.NET's full-featured WYSIWYG editor.
Work with content in Server Control Widgets that have been dragged and dropped onto the page.
Add optimized content, complete with metadata, to maximize SEO.

PageBuilder Datasheet

The framework for your site

Building a flexible and scalable framework has always been a critical part of any successful Web site. With PageBuilder, you can build a framework that is flexible and accessible enough for all the members of your team to use and still maintain the level of control and consistency that you need to work with. As a developer, you will use PageBuilder to build the widget functionality and templates that make up the structure that the page design teams will build on top of.

The open source widget advantage

Scalable Web site functionality is the key to a successful Web project. Widgets make it easier than ever to build scalable and flexible features into your site. The code used to build widgets is isolated from design and is totally focused on function so that it can be used from page to page (and even project to project) without causing any interference. From simple content blocks to more complicated mashups of information and features, widget functionality is the key to creating compelling sites and dynamic user experiences.

Building functionality as PageBuilder widgets gives your features reliability and total portability. Site functionality is built isolated from other code and does not rely on page design to determine how it works. As a result, widgets are more reliable and more powerful way to create the features that your Web project relies upon. That isolation from other code on the page also means it can be reused across the project and even in other projects that are built on a PageBuilder framework.

PageBuilder mashups - easy to build, easy to implement

This kind of flexibility and scalability found in PageBuilder technology redefines how mashup functionality is created. A widget can be built to call mashup assets from any number of sources, including third party applications, multiple databases and external Web sites. Developers can build Flickr widgets that enable both viewing and sharing, YouTube and Brightcove widgets for video, homegrown mp3 widgets, Twitter feeds that show posts about a specific subject (your organization), newsfeeds and more.

By incorporating mashups into Web sites, developers are able to deliver more dynamic content that combines both CMS assets and data from other systems into a compelling user experience that is more than the sum of its parts.

Maintaining control

By using PageBuilder to build a framework that designers and marketing professionals can create pages on, developers can ensure that the overall look, feel and structure of the site is consistent across the Web site. Developers and IT staff can be assured that they maintain control over their database. Any Web site needs can be met quickly and efficiently with pages that conform to the structure that is put in place.

PageBuilder Datasheet