Ektron Blogs

Welcome to the INBOUND Website

Mon, 20 May 2013 23:45:00 -0400

Introducing the “Hands on Guide to Building Your Inbound Website” By now the terms inbound marketing and content marketing have probably made the rounds in your marketing department. I talk with CMOs and marketers almost daily about what they think

Why Silos Are Bad In Higher Education

Fri, 17 May 2013 09:00:00 -0400

Silos within colleges and universities can have some negative effects. Luckily, adopting a universal CMS can resolve this issue.

Building Blocks and Tools for Responsive Web Design Part 2: For Marketers

Thu, 16 May 2013 09:00:00 -0400

In my last post we I talked about how RWD frameworks and their associated building blocks are great for developers and designers when it comes to rapidly building websites. But what about marketers? Without great tools, marketers have to go

The Broken Mobile Paradox Part 4: RESS

Wed, 15 May 2013 09:00:00 -0400

At this point, you may be thinking that Responsive sounds great, but you’re not sure the cons are worthwhile. You may even be thinking the same about device detection. Enter RESS, Responsive Design + Server Side Components.

Outbound Vs. Inbound Marketing, Can Only One Be The Survivor?

Tue, 14 May 2013 16:45:00 -0400

Outbound marketing has lost some of its effectiveness in recent years and inbound marketing seems to be picking up the slack. Find out what the advantages and disadvantages of each are and how you should integrate both strategies together.

Building Blocks and Tools for Responsive Web Design: Part 1 – For Developers

Mon, 13 May 2013 12:13:36 -0400

There are a number of building blocks (think prebuilt stuff to save you time) available that can help you develop a fully Responsive Website extremely quickly. Combine those building blocks (things for developers) with the right tools (stuff for marketers)

Coding It Forward

Fri, 10 May 2013 09:00:00 -0400

Every year I try to convince my co workers to give up a weekend of their lives to be trapped in an office building, working the entire weekend for free, with people they don’t know. Sounds like fun,

What you Need to Know About Firefox OS

Thu, 09 May 2013 08:00:00 -0400

Firefox OS is the new mobile operating system from Mozilla. Its goal is to give people access to the internet from a mobile device, regardless of their budget and to replace existing and out of date handsets with an inexpensive smartphone. Will it be the one to dethrone iOS or Android? Well, it might be closer than you think.

The Broken Mobile Paradox Part 3: Responsive Web Design

Wed, 08 May 2013 12:16:36 -0400

The new hotness in the web design arena is Responsive Web Design, or RWD. RWD is a design paradigm that attempts to provide consistent content and a relatively consistent experience across all devices. While that goal isn’t exactly new and

Responsive Web Design or Native Apps? What's the real future of mobile advertising?

Tue, 07 May 2013 10:36:56 -0400

Responsive Responsive Everyone is talking about new ways to implement and deploy their brand across multiple channels in a responsive way. Looking deeper into the new wave of responsive design and what this means to a brand, some questions are being asked. What is the best way for the future? Is is Native Apps with it's high level of functionality or Responsive Website Design with its consistency and scalability?