Ektron CEO to Discuss the Social Web’s Impact on SEO and Corporate Collaboration at Gilbane San Francisco

NASHUA, NH May 28, 2009 – William Rogers, founder and CEO of Ektron Inc., a technology and market leader in Web content management software, will be presenting twice at the Gilbane conference in San Francisco, CA, June 2 - 4, 2009.
Roger’s first presentation will be part of the Web Business and Engagement Track at 4:00 p.m. on Wednesday, June 3. Social Media Optimization: Is SMO the New SEO? - 5 Essential Elements Every Organization Needs to Know will explore why good Web content remains the foundation for SEO but will also discuss the fundamental elements that organizations can use to grow organic search returns by building social proof.

“We are in the age of social networking. While metadata, keywords and fresh content are important, organizations need to be thinking about how to encourage user participation and establish their brand as a trusted expert via the social Web,” stated Rogers.

Rogers will also lead a Product Lab session entitled: Enterprise 2.0: Micro Messaging and Activity Streams Increasing Corporate Productivity at 11:40 a.m., on Thursday, June 4th. The Lab will address how the technology made popular by sites like Twitter, Yammer and Facebook can be applied in the enterprise to power collaboration and enhance productivity. Rogers will also demonstrate how organizations can leverage micro-messaging, activity streams and notifications as a real business driver on their corporate intranets.  

For more information on the Gilbane Conference in San Francisco, visit: http://gilbanesf.com/ 

About Ektron
Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron CMS400.NET empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s well-documented API, and business users benefit from an intuitive user interface for managing their Web site’s content and messaging. From enterprise level deployments to single sites, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony, and Johnson & Johnson. For more information, visit: http://www.ektron.com.