Building and Managing Your Marketing 2.0 Strategy

Ektron CMS400.NET provides several tools and features to get people coming to your site, and to keep them coming back. Features include:

• Search Engine Optimization
  • Complete and easy-to-apply metadata support
  • Optimization reports including W3C validation, broken link checking, 508 compliance and keyword density analysis
  • Advanced URL aliasing for search engines optimized links, including taxonomy- and folder-based aliases
  • Rich content authoring including heading tag support, alt tags for images and spell checking
  • SEO Site Checker Control - Proactively maintain your site's organic search engine rankings with this control that indentifies benchmarks of W3C compliance, search engine rankings and the presence of key words, titles, H1 tags and descriptions in the page.
• Subscriptions & Web Alerts
• Activity streams & Micro-messaging - Incorporate out-of-the-box micro-messaging that enables users to communicate more effectively and in a real time, contextual sense. Filtering and notification engines and powerful search keep users connected to exactly the information they are interested in.
• RSS Feeds
• Content tagging. Tag content the same way users and user groups can be tagged and a “content tag cloud” for another form of metadata

Ektron supports full campaign management from start to finish ensuring you are getting the most out of your marketing efforts. Search engine optimization is crucial for generating organic site visitors, additional campaigns will increase traffic at an exponential rate. Features include:

• Campaign-specific pages

  • PageBuilder functionality gives marketing teams direct control over building pages, from messaging to functionality
  • Launch campaigns with multiple landing pages and determine which one works best with Ektron multivariate testing.
  • Fast time-to-live, eliminating bottlenecks
• Campaign link building
  • Build print advertisements with URL aliases to make your landing pages easier to access
  • Deploy a "word-of-mouth" campaign for radio or television by using suggested results for campaign related keywords
  • Embed complex campaign tracking codes into easy to read URLs
• Build newsletters and promotional emails and deploy using Web Alerts

Once visitors get to your site organically, via PPC, or an email blast, what next? Providing a rich web experience and capturing information from your visitors is paramount. Features included with Ektron CMS400.NET include:

• HTML form builder allowing you to easily build forms for capturing information as, workflow process for handling requests and complete data analysis
• Web 2.0 functionality to keep your site visitors engaged like polls, surveys, blogs and forums
• Personalization Portal framework allowing your site visitors to make your site, theirs
• Viral marketing support with social networking capabilities
• Rich Internet Application (RIA) management by non-technical authors through the use of Ektron's ground breaking smart form technology
• Increase site visitors while decreasing cost per lead with effective use of CMS400.NET SEO tookit

Completing the lifecycle of your pre-sales leads, Ektron's eCommerce technology will facilitate purchases easily and seamlessly throughout your Web site. Whether you are selling tangible products or non-tangible products like events, Ektron's eCommerce will scale to meet your needs. In addition, because it's built on Ektron's content management technology, integrating eCommerce with your campaigns is easy.

• Core e-commerce functionality coupled with the power of whole site content management
• Taxonomy and search enabled product information
• Consistent product management with XML Smart Forms
• Multi-variate testing of campaigns
• Analytics - Optimize your site experience by having best-of-breed traffic analytics and content management in the same place: in the CMS400.NET Workarea. Leverage content management in direct response to traffic analysis efficiently and effectively.
• eCommerce leverages CMS400.NET to enable integration into any IT infrastructure, including payment gateway, real-time shippling and business and financial solution software

Find out more about Ektron's e-commerce solutions.