Today's campaigns require an integrated marketing approach that involves a lot of moving parts. That means you need to choose carefully among channels, make sure content matches channel constraints, and coordinate cross-channel communication. Find out how to get the best results from your campaigns in this 5-minute guide.
A global customer base and multiple channels make it challenging to deliver new campaigns and websites. When done right, an effective campaign results in customers spending more time on your site, improving response rates and driving the results you need to succeed. Download this eBook to find out how to deliver campaigns that drive higher conversion rates.
Successful marketing campaigns require much more than just creating and publishing content. You must provide customers with engaging digital experiences that target the right content to the right audience at the right time - across multiple channels and devices. Discover how in this eBook.
Your website must not only attract attention, but also engage with customers so they
to interact with you and do business with you.
This eBook will help you make your website redesign initiative a successful one, as well as alert you to the #1 mistake you must avoid… or risk endangering your entire web redesign project.
Everything that makes the SaaS deployment model generically attractive, makes it especially compelling for marketers who want more speed, flexibility, and control of the digital experience they're creating for prospects and customers. Read this 5-minute guide to find out how a SaaS solution for Digital Experience Management helps you stay ahead of the marketing curve.
What happens when a company decides to transform its intranet into an enterprise communication and collaboration hub? Download this whitepaper to find out how three organizations drove enterprise value with their intranets.
Do you have a digital multichannel strategy to optimize customer and prospect engagement at every touch point? Are you using consistent, relevant messages across your channels? Are you optimizing for mobile delivery? Read this 5-minute guide to find out how a multichannel strategy helps marketers respond quickly to a changing marketplace and lower TCO across channels.
Organizations finally get the message… a user-optimized intranet adds substantial business value. Whatever your goals for your intranet or extranet, you should realize that your employees will expect an intranet to mirror the experiences they have on highly customized websites that feature targeted content and social media capabilities like chat, activity streams, blogs, and wikis. Read this 5-minute guide to find out more.
Product launches are a prime opportunity for generating visibility, excitement, and results, but they also offer particular digital marketing challenges. Marketers must launch product sites quickly, support the content strategy, and target the right markets with consistent messaging. When you can easily launch new products and campaigns and react quickly to digital opportunities, you can deliver better business results. Read this eBook to find out more.
Why does a company decide to rebrand or redesign its website, and who sets the priorities? In our experience, companies redesign their websites because they're not meeting expectations for customer engagement, lead generation, and revenue. And, while IT used to set website priorities, now it's marketing. Read this 5-Minute Guide to find out more.
Today's digitally-focused marketers should be thinking in terms of content targeting, engagement, and customer experience to drive optimal outcomes. In this whitepaper, you will learn how and why the buyer's journey has radically shifted in recent years, and how you as a marketer can harness these changes to deliver results.
In this eBook you will learn how search is an effective tool to perfect your content marketing strategy - from planning to promoting to publishing. You will also learn how search can be used to enhance customer personalization, allowing you as a marketer to gain actionable insight to increase customer engagement, conversions, and revenue.
The Essential Guide helps you understand and determine your criteria for choosing a new WCM Solution. It also identifies the key focus areas to evaluate when researching which WCM technology is best for your organization. Selecting a platform that matches your unique business objectives, and helps you achieve your goals, will lead to a positive return on investment and overall business growth.
The Team Guide helps you understand the needs of your team when selecting the best Web Content Management Solution for your organization. It also provides a checklist to help determine the individual needs of each team member. Empower your organization and ensure success with the right WCMS for your business team, and deliver the best experiences to your site visitors.
Your website is the glue that brings your sales and marketing initiatives together. See how easy it is to turn your website into an inbound machine with hands on worksheets that help you pump out nothing but ROI. Learn how to extend your inbound and content marketing strategy to your entire website with actionable tips and best practices that help you increase visitors, leads, and conversions.
Never see poor results from your landing pages again! Use this free worksheet to create optimized landing pages that quickly convert site visitors into leads. Marketers that understand the importance of optimized landing pages generate more leads, build greater pipeline, and produce more customers.
Not sure why your traffic is so high, but your leads so low? This free hands on worksheet will help you develop the right personas that will help you create the most effective content. Make sure your content is always working to help improve SEO, engage your audience, and most importantly, increase revenue.
Marketers that understand the importance of SEO and adopt best practices get more leads. More leads to your site means more customers for your organization. Download this easy to use Keyword Worksheet and become an SEO guru now!
Marketers that understand the importance of nurturing leads create better relationships with their prospects. More engaged prospects produce better performing leads and brand advocates. Download this easy to use Email Nurturing Worksheet.
Marketers that understand the importance of an optimized content marketing strategy create more leads. More leads that find your site through great content means more customers and revenue for your organizations. Download this easy to use Content Planning Worksheet now.
The continuation from Part 2 in the How to Build an Inbound Website series, takes you through ways to use metrics and analytics to increase insight and optimize your inbound website.
Use this free and easy to use worksheet to measure your marketing results. In addition, the worksheet will allow you to market better and have a better website.
This white paper helps you understand how you can build a website that maximizes mobile performance by taking advantage of Responsive Web Design and Server Side Components (RESS). Using RESS in the right way will provide the best experience for every visitor, every time they visit your site.
The Ektron Content Calendar Template makes it easy to put all of your content and content ideas in one place, keep it organized, on message and on schedule. This template helps you define the key message of each piece of content, keywords to target, associated campaigns, author, as well as its status or stage in the creation process. It's a perfect tool to help you ensure your plan is always on track while delivering the perfect content to the right people at the right time.
Part 2 of the Hands on Guide will take you through creating targeted offers (or Calls to Action), lead you through the process of nurturing your leads along the buyers' journey, and building personas to fully understand your leads and prospects.
WCM, CMS, DXM, CXM, CXO, SEO. There's a lot of acronyms in the digital marketing world that can make things confusing. Learn what DXM is and the attributes and benefits of what makes great digital experience. Cut through all the salesly marketing talk with this guide to make sure you're creating digital experiences that drive the customer engagement, conversion and retention on your website.
Responsive Web Design is all the craze when it comes to making websites look great on a multitude of devices. This is the must do marketing technology of 2013 - for not only web designers, but Marketers too. Imagine if you could increase your mobile leads over 350% and reduce development efforts. It's time to get started. All you need to do is register for the Responsinator and plug in your company website URL.
Try out the Ektron TCO Cloud Calculator and learn what your cumulative cost savings would be to deploy your website in the cloud. Simplify the process of creating, deploying, and managing websites and assets in the cloud and reduce cloud content management by 80% or more.
Learn how to
extend your inbound marketing strategy
to your entire website with actionable tips and best practices that
help you increase visitors, leads and conversions.
Improve SEO rankings, while making it easier for prospects to find you and become leads.
Your website is the glue that brings your sales and marketing initiatives together. Learn how to build a website that actually does work, and delivers returns to your bottom line.
students are looking to attend postsecondary education in the United States, nearly
of those prospective students has a smartphone and because of this fact higher education institutions have an integral, and immediate need for a mobile strategy for their websites.
The new Ultimate Guide to Choosing a Web CMS teaches you how to evaluate and select the right Web CMS for your company.
Download this Request for Proposal (RFP) template to send to vendors in order to help you choose the best Web CMS for your business. Ensure that vendors understand and meet all your requirements by having them fill out this complete RFP document.
Your prospects and customers are more likely to respond to your marketing programs when presented with content that is personalized and relevant to them. Download this eBook to learn how to use Content Targeting to deliver relevancy.
The ability to "fail fast" and quickly learn from that failure is one of the drivers of a high-performance marketing organization. Download this whitepaper to learn how to improve your conversion rates and your bottom line by using A|B and multivariate testing.
Content marketing is the tactic-du-jour for savvy marketers looking to drive more leads and generate more business. In order to have an effective content marketing strategy, you'll want to provide the right content to the right visitor at the right time to advance them through the sales cycle.
The Ektron Mobile Maturity Model outlines a straightforward model for assessing where your organization stands today with your mobile strategy. Download it today!
Gartner has predicted that mobile web browsing will surpass desktop browsing by 2013. Download this eBook to learn about the Mobile Revolution, and the new opportunities for your business.
Robert Rose has been at the forefront of the Content Marketing movement and his new Field Guide to Content Marketing offers key strategies to help you drive results through your content marketing efforts.