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What Can Ektron do - Social

August 18, 2010By Mike Pascucci Comments

 

Our CMS is a very valuable Solution for a number of reasons. We have our Marketing Optimization Suite  and Web Content Management tools, as well as our Social Software. With this post, I wanted to focus on our Social Suite (as you would expect).

Within our core offering, we have the entire suite of Social tools, features, and functionality – from blogs to wiki’s, from activity streams to “friending”, from ratings & reviews to broadcasting your messages to external networks such as Twitter and Facebook…and more. As you can imagine, having these tools integrated within a CMS is a very attractive offering for our current and prospective clients.

An important aspect of any website is to create a more inviting and engaging experience. Something that is interactive in nature, that can also provide personalized content to its’ visitors. Having a CMS that can provide this personalization as well as the interactivity and engagement of Social tools is a great 1-2 punch.  PS - Make sure to read our most recent Facebook integration announcement as well 
 

Your needs and your audience will dictate what tools that you need and how you will and can integrate them within your website.

Blog imagesplanning.jpg 

When you are choosing a CMS to build your website on, make sure that you not only think of what your current needs are, but also to think of what you may need down the road from now – especially from a Social standpoint. Make sure that your CMS partner is building for the future, open and flexible. This will play an important role for the future when it comes to integrating different types of Social Media (user-generated content) within your website.  

 

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