A global customer base, multiple delivery channels, and constant competition for attention make it challenging to run campaigns that produce optimal results. In the digital age, informed prospects hold a lot of power. To truly stand out in a crowded digital space, campaigns must be delivered to the right people, at the optimal time and through the best channels. This webinar will discuss best practice for delivering effective campaigns.
Capturing the attention of customers has become increasingly challenging in the fast-paced world of digital marketing. The question is not whether to employ multi-channel marketing but how to take advantage of all that it offers. Multi-channel marketing drives results, but with so many ways to communicate, it can be hard to know where to start. This webinar highlights tip and best practices for implementing an effective multichannel strategy.
Companies redesign their website for one of a few reasons: unmet lead capture & conversion goals, repeated revenue shortfalls or a dated engagement model. The first critical step when redesigning a website is clarity on the site's primary purpose. Website redesign projects present uniquely valuable opportunities to engage your target audiences. Watch this CMSWire webinar featuring Ektron to learn more.
Join Ektron and guest Lori Wizdo, Principal Analyst at Forrester Research, Inc. for best practices on creating a personalized experience that engages your customer across every point in their journey.
You have made a huge investment in your sales and marketing systems: CRM, marketing and email automation and much more. This webinar will inform you how to rapidly leverage those investments to drive data-driven, highly personalized content to targeted buyers and gain more conversions.
It’s easy to get caught up in the world of website analytics. Pageviews, CTR, visitors, channels, referrals, and the list of terms goes on. Many of us struggle to understand which metrics are important for our business and how to improve results based on the data. Do you know which metrics you should be monitoring?
As marketers, we want our landing pages to perform well. Why? Because optimized landing pages help generate the leads we need to meet our marketing goals. But how do we consistently produce high performing landing pages that align with our business objectives? By creating the best landing pages ever!
We all know that companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don't. Every organization should have an active lead nurturing program, but if you are only communicating via email, you’re missing a big opportunity.
Today, nearly 40% of our daily media consumption happens on a mobile device. If your website isn’t optimized for all mobile interactions, it’s time to develop your strategy. Learn about mobile strategies that generate results you want, and expect from your website.
We live in a multi-screen world where 90% of us use several devices (tablets, smartphones, laptops, etc.) simultaneously. Learn 6 ways on how to optimize your visitors’ experience across these devices and improve the ROI of your organization’s website.
Laurent Christoph from Lloyds Bank will share how Lloyds uses their content and digital strategies to build transparency and trust on the Lloyds International, Commercial and Corporate Banking sites.
VP of Marketing at Ektron, Bob Canaway, will show you how to take advantage of content targeting, personas and other approaches to enable you to create and manage a highly personalized web experience. These quick tips will help you deliver the elusive “right content to the right person at the right time”, and most importantly, keep visitors coming back for more, to keep you alive, and of course, not die.
Smartphones and tablet utilization continues to skyrocket. Colleges and universities that make great use of mobile technology not only differentiate themselves, but can leverage mobile to help realize crucial recruiting and retention goals. Join
, Director of Product Marketing at Ektron and
, Director of Web Application at Hendrix College to learn how to improve the overall mobile experience and boost the quality and number of prospective students, engage and retain current students, attract top faculty and more.