Nashua, NH, January 12, 2010 – Ektron Inc., a market leader in enterprise Web content management and social software, today announced the release of a new case study focused on digital marketing agency and Ektron partner White Horse.

Based in Portland, OR and with over 30 years of experience in the interactive industry, White Horse (http://www.whitehorse.com) specializes in Web development, digital marketing, emerging media and audio/video production.  

White Horse upgraded their Web site to Version 8 when it was released in 2009.  Version 8 of the Ektron platform includes enhancements to the user interface, integrated Web analytics and new social media capabilities such as personalized and community pages, calendars to manage events and announcements, blogs and forums, polls and surveys, even micro-messaging “activity streams” similar to Twitter.

“We’re very pleased with the new features of Version 8, especially from a marketing perspective,” says Jen Modarelli, principal and CEO at White Horse. “At White Horse, our core focus is creating exceptional user experiences. I think that's one of the reasons why we were recognized by Forrester Research as one of the top user-centered design agencies in the nation.  The Ektron platform is very user-centric, from the content development and management perspective to the user perspective.  Ektron includes several ready-to-use widgets that allow users to personalize information that is displayed to reflect their own interests.  White Horse recognizes the power of personalization to create more relevant and effective experiences.”

“As clients invest more in social media to create dialogue with their customers, we think the community features Version 8 offers will fill an important need in centralized content management and distribution,” says Liz Simson, White Horse software engineer, and one of the key figures in the site’s deployment.

“The blogging component may one of the most popular features of Version 8,” agrees Modarelli. “It’s all about showing our customers how they can use social tools to drive brand engagement. The White Horse blog gives a real-world example of how you can easily super-charge your site with social media at no additional strain upon your IT infrastructure.”

“We’re excited to see White Horse implementing Version 8 so quickly,” notes David Maffei, Ektron director of sales and partner development. “Ektron has always been committed to empowering marketers with our solutions, and it’s inspiring to see the reaction to Version 8 from a marketing perspective.”

The full case study on White Horse’s deployment of Ektron Version 8 can be read here.

About Ektron

With Ektron, businesses are building communities around their brand that combine their own content with aggregated social media from across the Web. Ektron empowers marketing teams with drag-and-drop page assembly, multivariate testing and analytics to optimize content delivery and drive measurable business results. Ektron provides a flexible platform on which developers can build a custom solution to meet specific business objectives. An integrated solution company, Ektron is dedicated to the success of its customers’ and Partners’ Web projects as well as the entire lifecycle of their Web sites. Headquartered in Nashua, N.H., Ektron has more than 8,000 customer implementations worldwide, including NASDAQ, AMC Theaters and Texas Children’s Hospital. For more information, visit: http://www.ektron.com.

About White Horse

White Horse is an independently-owned digital marketing agency established in 1980. Focused on created rich brand experiences, the agency offers digital advertising, Web site design, engineering, and emerging media services. White Horse’s Emerging Media team creates and deploys social media strategies to drive brand growth. From social media monitoring, blogs, widgets, social networks and Web promotions, the agency provides a full menu of emerging media services.