The 451 Group Report Cites Ektron’s “well-rounded WCM product with social and online marketing capabilities”
Nashua, NH, December 17, 2009–Ektron Inc., a market leader in enterprise Web content management and social software, today announced that The 451 Group has released a Marketing Insight Service report on the company’s 2009 activities. An independent technology/industry analyst company, The 451 Group researches information technologies trends affecting large and midsized organizations.
Characterizing Ektron as a vendor “that has done well with a strong focus on a particular target market…” and noting the company’s vertical specialties of government, healthcare and education, analyst Kathleen Reidy focused her report on the new 8.0 version of Ektron CMS400.NET released in October 2009. “Notable recent wins for Ektron include the Texas Department of State Health Services, NASDAQ and AMC Theaters,” says Reidy in her report. “Its goal is to make the product out-of-the-box enough for smaller companies while offering the scalability, APIs and extensibility options needed by larger organizations.”
Reidy goes on to report Ektron’s growth in professional services personnel as an example of the company retooling its focus to service both smaller companies and larger enterprises. “Adding more services personnel isn’t a surprising change since Ektron is working with some larger organizations that are more apt to do implementations themselves with the help of some vendor consulting,” she remarks.
Returning to Ektron CMS400.NET, Reidy mentions that “at its core it is a WCM product,” and addresses the platform’s widget framework for page composition. “There’s a slick widget-based page builder with a ribbon of available widgets that can be dragged and dropped on a page…[allowing] Ektron to deliver new product features outside of formal releases,” Reidy writes.
With a large customer base and “a well-rounded WCM product that includes social and online marketing capabilities,” Ektron is well-positioned for future opportunities Reidy concludes, especially as the popularity of .NET continues to grow.
The full report, “Ektron grows WCM business by expanding product and market focus,” can be found on the company’s site.
About Ektron
With Ektron CMS400.NET, businesses are building communities around their brand that combine their own content with aggregated social media from across the Web. Ektron’s eMarketing suite empowers marketing teams with drag and drop page assembly, multivariate testing and analytics to optimize content delivery and drive measurable business results. CMS400.NET is also a flexible platform on which developers can build a custom solution to meet specific business objectives. An integrated solution company, Ektron is dedicated to the success of its customers’ and Partners’ Web projects as well as the entire lifecycle of their Web sites. Headquartered in Nashua, N.H., Ektron has more than 8,000 customer implementations worldwide, including LG, Sony and Johnson & Johnson. For more information, visit: http://www.ektron.com.
About The 451 Group
The 451 Group is an independent technology-industry analyst company focused on the business of enterprise IT innovation. The company's analysts provide critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments. Clients of the company – at vendor, investor, service-provider and end-user organizations – rely on The 451 Group's insight to support both strategic and tactical decision-making for competitive advantage.
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