Marketing teams spend considerable time and effort segmenting customers and creating targeted marketing campaigns. Marketing automation systems allow marketing teams to create marketing programs aimed at sending information and offers at the right time to the right audience. Utilize that intelligence on your website, re-targeting relevant messages delivered via email to website and mobile device users. Speak to your customers with one voice across all digital channels.
- Automatically connect user behavior between website and email campaigns.
- Personalize website experience based on marketing automation attributes such as membership in email campaigns, nurture tracks or email response such as an open or click.
- Use Ektron to manage landing pages and web forms.
- Connects with leading marketing automation platforms.