Ektron for Financial Services
Ektron enterprise web content management solutions are deployed
at banking and financial organizations around the world, including
NASDAQ OMX, Citizens Bank (Citizens Republic Bancorp) and Lloyds
TSB Commercial Finance. With the Ektron web content management
platform, banks and financial institutions can advance business
processes while reducing costs associated with their
operations.
- Speed operations for increased productivity and reduced
operational costs
- Enhance the customer experience with improved information
access
- Capture data that can be leveraged for up-selling and marketing
efforts
- Expand customer service offerings, improve service levels and
provide customers with self-service capabilities
Advance Business Processes while Reducing
Costs
Use Ektron to streamline information delivery across all
business lines. Service units/departments can get their timely
information to the web rather than relying on IT, so customers have access to the information they need.
Gain More Market Share
The Ektron solution provides marketing optimization tools for
analyzing customer and prospect demographics, personalizing content
to individuals, businesses, or institutions, as well as gauging the
overall effectiveness and return on investment of website
marketing. And with Ektron, financial services organizations can
take advantage of the marketing opportunities that social
networking provides, allowing organizations to leverage social
media to build business and engage with customers in real time.
Make Mobile Part of Your Overall Web
Strategy
Use Ektron to manage your mobile content as a part of your
overall content strategy, repurposing existing content easily while
optimizing the visitor experience. Providing visitors with mobile
access to your site brings loyalty and satisfaction, leads to more
revenue opportunities, and improves efficiency in business
operations.