This document outlines a straightforward model for assessing where your organization stands today with your mobile strategy. Business and IT readers can use this model to both understand how effectively they are using mobile as a customer channel as well as to create a roadmap for future mobile efforts.
In this whitepaper you will learn:- The four levels of the Ektron Mobile Maturity Model
- The Mobile First doctrine
- How a “Mobile First” Attitude Benefits Visitors
- Recommendations on how your organization can progress towards being Mobile Friendly or Mobile First
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