EXCLUSIVE On-DEMAND WEBINAR
Best-Kept Secrets of Successful WCM Implementations
Why Core Capabilities Matter More than Ever
Deploying and maintaining a world-class web infrastructure can’t happen when the technology is held together by chewing gum and duct tape. In this lively online discussion, industry experts take a fresh look at the core aspects of WCM in 2011 and explain why mastery of WCM fundamentals is critical for all WCM applications, from digital marketing to portals to intranets. You’ll learn how to retire the old patches and tools that hold many existing WCM deployments together, and refresh your knowledge about the WCM fundamentals that matter. This is a can’t-miss on-demand webinar for anyone whose organization is ready for or in the process of investigating new WCM technology.
Speakers: Scott Liewehr, Lead Analyst for WCM, Outsell’s Gilbane Services and Mustafa Muhsin, Principal, The Revere Group
Topics include:
- Complexities in today’s WCM environment and their impact on immature and inefficient processes
- Five core capabilities for WCM and implications for WCM stakeholders
- Strategies for sidestepping the features battle and bringing the WCM conversation back to basics within your organization