Your Social Organization: Do You Have a Meaningful Plan for 2012?
If you’re a corporate communications, digital marketing or web content management professional – your organization likely has a social media strategy that is well underway to creating value for stakeholders. But, maybe there is some ambiguity about what social success is across functions and where to focus resources for the greatest impact?
Meanwhile, CEOs and CMOs continue to make significant investments in building agile organizations that rely on web content management, social media and interactive tools to collaborate, engage customers and increase revenue. And real-time relevancy and response now enable competitive advantage!
This webinar will include:
- Insights from recent industry research on how and why to invest in building competency into your social organization and plan
- Strategy and measurement frameworks to help you prepare for, fund and achieve 2012 goals
- Owned, earned and paid media trends and what they mean for your content strategy, recruitment and training efforts
- Examples of social organizations that understand the value of customer engagement via community strategies and discipline
Join Erick Mott, VP of Ektron’s Global Community Practice, for this live webinar to give your cross-functional teams an edge in 2012.
Erick Mott brings 20 years of results to Ektron with prior innovation, marketing and communications leadership roles at Sitecore, Lyris, Nokia, Cisco Systems, Sun Microsystems, Philips Electronics, and CBS television. Erick is leading Ektron’s global community practice function and collaborate with Ektron customers, partners and staff worldwide to manage enabling communications. Based in San Francisco, he will also serve as a liaison between Ektron and leading social business innovators including Apple, Facebook, Google, LinkedIn, SlideShare, Twitter, YouTube, etc.
Download the presentation.