Join this webinar and learn the secrets of data-driven WCM in a lively discussion on why organizations are starting to place their fingers on the pulse of important data that will enable them to enhance the customer experience through optimization and personalization across multiple touch-points.
Hear how creating a Dynamic Digital Customer Experience will change the way your business decisions are made.
- Easily integrate critical sales and marketing applications into one comprehensive digital experience hub
- Deliver content to the right user at the right time over the right channel
- Enhance the Customer Experience across digitally enabled touch points
- Align Key Performance Indicators with the Customer Experience
- Drive critical business results through your digital marketing efforts
- Improve your conversion rates and increase revenue
Organizations know that by giving meaning to their data it will create visibility and increase revenue opportunities.
Featured Speakers:
Scott Liewehr, Lead Analyst at Outsell's Gilbane Services
Scott is Lead Analyst and Senior Consultant in Gilbane’s Web Content Management (WCM) practice. He works with enterprise and government agency clients on projects ranging from needs assessments and technology acquisitions to strategy and planning.
Jon Miller, Vice President, Marketing at Marketo
Jon leads strategy and execution for all aspects of Marketo's hyper-efficient demand center (powered by Marketo's solutions, of course).
Thomas Wentworth, Chief Marketing Officer at Ektron
Tom drives Ektron's global marketing strategy. Tom works closely with Ektron's executive team to deliver on Ektron's vision for transforming online customer experiences.