Turn Insight into Action
Connect web analytics to your marketing team, turning web analytics insight into action. The Ektron Marketing Optimization Suite leverages your existing web analytics investment by integrating with the three most widely deployed analytics packages Google Analytics, Omniture SiteCatalyst and WebTrends, providing the context you need to make informed business decisions. Web analytics data is always just a single click away.
**Included in the Marketing Optimization Suite
- Access common analytics reports including Goals, Visitors, Traffic Sources, and Content.
- Compare page performance over time.
- Access exactly the information you care about in customized reports, including most viewed pages, highest rated, most commented and most emailed.
- Build custom analytics dashboards, highlighting important business metrics and KPIs.
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Automatically generate analytics tracking tags to ensure that every page you deliver is tagged, further empowering marketing teams and analysis of campaigns.
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Track custom analytics variables by extending the Analytics Provider.