Integrate your
existing sales and marketing applications. Connect your website to marketing programs, trigger emails to be sent to customers based on activity, and re-target messaging across all digital channels.
Ektron has developed tight integrations for its WCM with other components of the Customer Experience Management ecosystem, such as analytics and CRM.
Noted in The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011
Instead of forcing customers into an all-in-one "suite", the Ektron DxH provides pre-built integrations into popular marketing applications from companies like Webtrends, Marketo, Microsoft Dynamics, Salesforce.com, and Adobe Omniture.
Be wary of vendors that promise a big-bang solution; they are more interested in selling you all the components of their suites than they are in helping you leverage what you already own.
Noted in Harnessing the Convergence of Customer Experience Management Solutions, August 2011
Customer Relationship Management
Connect your website and marketing campaigns to leading Customer Relationship Management (CRM) products.
Marketing Automation
Connect your website and marketing campaigns to leading marketing automation packages.
Web Analytics
Connect your website to leading web analytics packages, providing content managers and marketers with real-time access to site performance data.