Rapidly Test and Target to Optimize Results
Target the right content to the right visitor at the right time to grow revenue. Maximize conversion rates by simultaneously testing hundreds of combinations of landing pages to see which one delivers the best results. Drive more site traffic through SEO tools, optimizing your site for the best organic search results.
"WCM decision-makers realize the importance of targeting content at particular audience segments rather than delivering a one-size-fits-all experience." - Noted in Forrester's Web Content Management Is Alive And Well Thanks to Online Customer Experience
Content Targeting
Deliver the right message to the right audience
KEY FEATURES
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Create targeting rules through a simple point+click interface
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Target content using traffic source, search keywords, time of day, location, site behavior, demographics, profile and customer data and social graph
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Deliver personalized messaging to the web, mobile, email and social networks
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A/B and Multivariate Testing
Optimize conversion rates on your website
KEY FEATURES
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Experiment with different combinations of factors (copy, layout, imagery and calls-to-action)
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Real-time reporting on the performance of each test version
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Automated promotion of the winning test
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