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"Our drive was to shift from product and technology-based messaging and towards a benefits and solutions-based story that would engage customers coming to the site."
Looking for a customer-centric website strategy that reflected its reputation in the market, Keysource commissioned Ektron UK implementation partner, NVisage Ltd, to refocus their online messaging.
Challenges
- Help Keysource engage effectively with its audiences
- Produce a search-friendly website
Results
- Ease-of-use for Web content authors
- New features, including SlideShare presentations and video, helps audiences better engage with Keysource
- Keysource now in top Google rankings for term, "data centre build"
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