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"Ektron gives our users a personalized and efficient Web experience. The response has been overwhelmingly positive."
View or download the complete case study.
John Hancock Long-Term Care (LTC) Insurance needed a website that would give their financial professionals personalized access to documentation pertaining to their individual programs. Their people needed an efficient means to find training and sales collateral both quickly and methodically. John Hancock LTC selected Ektron as their web content management solution and turned to Ektron Professional Services to help design and build the site.
Challenges
- Improved design and navigation needed to provide an efficient
experience
- Ability to search all site content
- A personalized experience for each customer
Results
- Ektron Professional Services Group designed and built
site with intuitive navigation and homepage shortcuts
- Visitors can quickly and easily find the site content they
need
- Site provides a personalized experience based on visitor
preferences