/Portfolio/Case_Studies/vp_2.png "Value Place")
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"We implemented Ektron's geomapping capabilities for Value Place to enable customers to find properties, quickly and easily."
Established in 2003, Value Place has become the largest economy extended stay franchise in the United States with over 160 locations in over 26 states. But a website with outdated technology and design was hindering the organization’s business goals. Not only did Value Place want increased web traffic and online reservations, they also wanted their site to enhance customer brand awareness and loyalty, resulting in increased occupancy for their entire system.
Challenges
- Drive increased Web traffic and online reservations
- Increase brand awareness and customer loyalty
- Allow Value Place customers to find locations and make
reservations online
Results
- Site visits up 13 percent
- Online reservations up 23 percent
- Search engine traffic up 32.5 percent
- 100 percent ROI in first quarter of operation