/Portfolio/Case_Studies/mgma_2.png "MGMA")
Building and Managing a Web Marketplace with Ektron eCommerce
View or download the PDF version of this case study.
"Our marketing group can add content describing products on their own."
Since 1926, the Medical Group Management Association (MGMA - http://www.mgma.com/) has delivered networking, professional education and resources, and political advocacy for medical practice management. MGMA serves over 21,000 members managing more than 40 percent of the healthcare services delivered in the United States.
Challenges
- Redevelop web store to improve presentation and display
- Give marketing staff the ability to offer custom discount and
bundling options without any back office changes
- Allow marketing to add product descriptions without requiring
IT support
Results
- MGMA marketing group can edit and change product information in
minutes
- Ektron's powerful search engine helps visitors find the right
offering in the MGMA store
- Ektron integration with TMA Resources Personify™ software
provides MGMA with a total solution from shopping to checkout