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One of the first things a successful business needs to recognize is the mindset that CXM is not a product; it is a strategy and discipline.
By determining what your customers want and following steps to deliver better business outcomes, you can bridge the gap separating content, context, experience and optimization and make both your customer and your boss happy.
One look at adults' social media profiles indicates that they are inundated with ads for teen swag, simply because they've purchased the items for family members. The key to any successful marketing program is personalization.
We have entered an age where people no longer have the patience to wait when it comes to online access – they want instant gratification.
While speaking at the Gilbane Conference in Boston in December, Ektron Chief Marketing Officer Tom Wentworth gave a presentation called "Thinking Mobile First," in which he argues that mobile should drive content and design considerations.
Much of today’s marketing is based on metrics that are not easily connected to revenue generation. But there are several forces at work that are directing digital marketing operations to rethink their roles in driving revenue for their organization.
Ektron has premiered Windows Azure Edition, which allows companies to quickly launch new Web sites and marketing initiatives through the Microsoft Windows Azure platform.
Ektron (ektron.com) has unveiled what the company calls the most significant release in its history, which is engineered to enhance developer productivity and enterprise scalability.
When considering the future of web content management (WCM), it is perhaps helpful to remember that the technology is designed to systemize and automate that which has long been practiced by retailers and expected by consumers in the real world.
Web content management is at the most significant inflection point in its 15-year history. It’s now all about the context.
1-866-4-EKTRON(1.866.435.8766) info@ektron.com
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info@ektron.com
