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"Our website is a critical piece in our rebranding strategy."
Challenges
- Provide better information to prospective students and their
families
- Reach out to our alumni, donors and friends of the
University
- Put content in one spot and push it out to the social
networking interface, to the public-facing website and to the
internal campus community
- Easily create department mobile sites
Results
- Use of Ektron to collect and distribute information that we can
reuse in different formats
- Over 100 content authors contributing
- Morehead State University site provide prospective students and
families with an exceptional experience.
“It can’t be stressed enough what an important channel the website is for a university. The old adage about ‘you only have one chance to make a first impression,’ couldn’t be truer. One visit to a website colors a person’s overall perception of the school. If you don’t deliver a great experience, you’ve just lost a prospective student.”