Unique, personalised customer experiences highlight
website’s new features
SYDNEY—September, 7, 2011 -- Ektron, provider of the world’s most advanced Web Content
Management (WCM) solution, today announced that the Sydney Convention and Exhibition Centre has unveiled a new,
feature-rich website powered on the Ektron platform.
Launched in late July 2011, the new Sydney Convention and
Exhibition Centre online destination provides visitors with a variety of
spectacular features, including a 3-D walkthrough that allows event planners to
see the Centre’s location in relation to other Sydney landmarks and then
explore the entire facility and its individual meeting rooms, auditoria and
exhibition spaces. Through the site’s virtual menu planner, event
organisers can design their own custom menus from over 500 photographed dishes beautifully
presented by world-renowned Executive Chef Uwe Habermehl.
“Like the Sydney Convention and Exhibition Centre itself,
our website is constantly evolving,” said Centre Chief Executive Ton van
Amerongen. “Rather than modeling it in
the form of a static brochure, the Centre’s new interactive website becomes a
vehicle to help organisers see and create their event. The Centre is Australia’s leading events
facility, and the Ektron Web Content Management platform gives us the tools we
need to present our assets and services in a contemporary, interactive style
that delivers a unique experience to our audiences.”
“The Sydney Convention and Exhibition Centre is one of
Ektron’s premier customers in the Asia-Pacific region, and we’re extremely
pleased to be the engine behind this milestone website,” said Chris Rogers, vice
president, Ektron Asia-Pacific. “The
Centre realised that today’s global website needs to deliver uniquely personalised
experiences to visitors and came to Ektron to ensure that each visit made to
their site would be a memorable one.”
Additional features of the website include a media centre
presenting the Centre’s latest news, images and videos, connections to social
media sites, an engaging home page featuring a rotating series of panoramic
Sydney photography, a localisation tool integrated with Google Translate and a
detailed events calendar.
About Ektron
Ektron’s web content
management (WCM) platform simplifies the creation, management and
delivery of multi-channel customer experiences for global organizations
that are looking to engage with customers online. Ektron speeds time-to-web,
drives business outcomes, and builds customer loyalty through software
that powers corporate websites, intranet portals, and social communities. Ektron
goes beyond traditional WCM, putting the power of the entire customer
lifecycle, from acquisition through conversion and retention, into the hands of
your marketing and web teams so that customers continuously receive relevant,
fresh content. Headquartered in Nashua, New Hampshire, with offices in
Australia, Canada and the United Kingdom, Ektron has more than 8,000 customers
worldwide including: The Home Depot, Kodak, Microsoft, NASDAQ and National
Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.
About The Sydney
Convention and Exhibition Centre
Australia’s leading business events venue, the Sydney
Convention and Exhibition Centre is superbly located on the Darling Harbour waterfront, adjacent to the
bustling Sydney central business district.
The Centre comprises three major buildings: Convention Centre
Bayside, Convention Centre Parkside and the Exhibition Centre.
The perfect venue for meetings, conferences, exhibitions and
special events, the Centre offers over 30 flexible meeting rooms,
ranging from smaller spaces suitable for events for up to 50 people, to an
auditorium accommodating 3,500. It also features six exhibition halls and
offers over 27,000 metres of exhibition space.
Media Contacts:
Fred Bals of Ektron, Inc.
0011 + 1 603.589.5274
fred.bals@ektron.com
Natasha
Wheeler
+61 2 9282 5040
Sydney Convention and Exhibition Centre
nwheeler@scec.com.au
Libby
Moffet
+61
2 9904 0011
MG
Media Communications
libby@mgmedia.com.au
Michael O’Connell
PAN Communications
0011 + 1 617.502.4362
ektron@pancomm.com