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  • Targeting a Shrinking Attention Span with Content Marketing

    Stephen Walker
    Posted by Stephen Walker on April 14, 2014
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    Targeting a Shrinking Attention Span with Content Marketing
    At this point, it’s pretty obvious that people are surfing the web on a regular basis. Be it on their smart phones, tablets, or laptops almost everyone is online, irrespective of where they are and often of what else they may be doing! While this may be good for those who engage in inbound marketing since their audience is growing, many marketers find themselves clamoring for the attention of Internet consumers who expect "instant gratification and quick fixes."

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    Tags: content marketing, inbound marketing, digital marketing

    Making Marketers Faster With The New Ektron Content Marketing Platform

    Jon Kee
    Posted by Jon Kee on April 11, 2014
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    Making Marketers Faster With The New Ektron Content Marketing Platform
    If you haven't heard already, Ektron has introduced a new product called the Content Marketing Platform (or CMP) this spring. It offers the ability to quickly spin up websites in the cloud featuring blogs, social sharing, landing pages and more, and I was fortunate enough to have had the privilege of playing with the new CMP technology in advance. Here are some initial thoughts on this new offering:

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    Tags: content marketing, content marketing platform, inbound marketing, CTAs, landing pages

    My First New England GiveCamp

    James Carney
    Posted by James Carney on April 10, 2014
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    My First New England GiveCamp
    This past weekend, I was fortunate enough to have the opportunity to attend New England GiveCamp 2014. New England GiveCamp is a chance for technology professionals like designers, developers, data base administrators, and even project managers to donate their time (a whole weekend straight!) and skills to local charities and non-profit organizations.

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    Tags: Ektron, Ektron community, GiveCamp

    What is a Content Marketing Platform?

    Bill Rogers
    Posted by Bill Rogers on April 10, 2014
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    What is a Content Marketing Platform?

    Bill Gates once observed that “Content is King” and there is no mistaking the profound impact that content has had on the buying process. The term "content marketing "is becoming synonymous with attracting and engaging customers via your website and delivering value to your visitors through content. Delivering the right message to the right person at the right time is what’s driving interaction on the web, and personalized experiences take that to the next level. 

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    Tags: CMP, content marketing platform, content marketing, inbound marketing, blogs, landing pages, CTAs

    How the Financial Services Industry Can Support Innovation

    Guest Blogger
    Posted by Guest Blogger on April 9, 2014
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    How the Financial Services Industry Can Support Innovation

    I've just spent the last 2 days at a 'hackathon', run by one of our Financial Services clients. If you're not familiar with the term, the event brought together designers, developers, business representatives and marketers to work together, intensively (even sleeping at the venue!), to tackle a particular problem - in this case how to better support their small business clients with better mobile applications. While hackathons are well established in the start-up community, it's a novel approach to supporting innovation from an established bank. So why did one of the UK’s biggest banks feel the need to introduce this initiative?

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    Tags: financial services, hackathons, innovation