Menu
  • 3 Key Takeaways from Content Marketing World 2014

    Jon Kee
    Posted by Jon Kee on September 15, 2014
    InShare PlusOne
    3 Key Takeaways from Content Marketing World 2014
    I had the pleasure of spending a few days at Content Marketing World 2014 in Cleveland and it was quite an experience. Though it would take many blog posts to cover all the incredible material presented, the video below hits on three key concepts that I really connected with.

    Read more…

    Why Marketers Should Include Infographics in Their Online Marketing Strategy

    Stephen Walker
    Posted by Stephen Walker on September 3, 2014
    InShare PlusOne
    Why Marketers Should Include Infographics in Their Online Marketing Strategy
    Trying to make sense of the mountain of information on the web is a daily challenge for consumers. Content marketers are constantly looking for better ways to help web users collate, curate and consume data, and one efficient way they have solved this problem of information overload is through the use of infographics.

    Read more…

    How to Move Customers to the Next Step on Their Buying Journey

    Bill Rogers
    Posted by Bill Rogers on August 29, 2014
    InShare PlusOne
    How to Move Customers to the Next Step on Their Buying Journey

    Today's buyers are digital savvy.  Whatever device they choose to use, they are one search away from finding content that can help guide them on their purchasing journey. But too often getting visitors to your site is not only the first step, it’s often the last step they take..

    Here’s some tactics on improving the chances of moving a site visitor to the next page...

    Read more…

    3 Reasons to Be Excited About Content Marketing World 2014 (#CMWorld)

    Jon Kee
    Posted by Jon Kee on August 29, 2014
    InShare PlusOne
    3 Reasons to Be Excited About Content Marketing World 2014 (#CMWorld)

    I’m taking my talents to Cleveland – but just for a few days, to attend the upcoming ContentMarketing World event. Ektron is sponsoring the event and I will be manning our booth with some of my colleagues...

    Read more…

    Search is the Sharpest Tool in Your Content Promotion Shed

    James Stout
    Posted by James Stout on August 22, 2014
    InShare PlusOne
    Search is the Sharpest Tool in Your Content Promotion Shed
    Being able to serve the right content at the right time practically guarantees more positive activity on your site. If you’re a believer in inbound marketing, then your site visitors hit your website because you have great content. But you already know that. That’s why you also put more information in the left or right columns around your content in hopes of getting visitors to buy something, fill out information, watch a video, or otherwise do something more so you can move your business forward. Using Search technology can make that strategy more effective.

    Read more…