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  • Search is the Sharpest Tool in Your Content Promotion Shed

    James Stout
    Posted by James Stout on August 22, 2014
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    Search is the Sharpest Tool in Your Content Promotion Shed
    Being able to serve the right content at the right time practically guarantees more positive activity on your site. If you’re a believer in inbound marketing, then your site visitors hit your website because you have great content. But you already know that. That’s why you also put more information in the left or right columns around your content in hopes of getting visitors to buy something, fill out information, watch a video, or otherwise do something more so you can move your business forward. Using Search technology can make that strategy more effective.

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    Content Marketing Through Thought Leadership

    Stephen Walker
    Posted by Stephen Walker on August 21, 2014
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    Content Marketing Through Thought Leadership

    One of the top priorities of content marketing is to position our brand and people as experts in the industry we work in; to establish ourselves as thought leaders in order to attain a certain level of credibility and authority...

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    Can Having a Secure Website Impact PageRank?

    Dick Sterry
    Posted by Dick Sterry on August 18, 2014
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    Can Having a Secure Website Impact PageRank?
    Websites having a Secure Sockets Layer (SSL) certificate where you see https in their URL, will get a higher page rank in organic searches than sites that use http. The other major search engines have not yet made any similar announcements, but it’s reasonable to assume they either are or will be following suit. Let’s take a look at what this means and figure out what actions you should take.

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    Smart Forms For the Marketer

    Ken McAndrew
    Posted by Ken McAndrew on August 12, 2014
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    Smart Forms For the Marketer

    I’m a big proponent of Ektron’s Smart Forms. In our world, they’re a great way to structure content, to make dictionary objects for storing things like settings, and to store more data in a defined way than is natively available in the Ektron Workarea. But you might not be familiar with what a Smart Form is or why it’s a good idea to use it. Hopefully after this, you’ll not only understand it, but if your application isn’t making use of the concept, you’ll convince your development team to look into it.

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    Pizza as a Service - On Prem, IaaS, PaaS and SaaS Explained through Pie (not Pi)

    Fred Bals
    Posted by Fred Bals on August 12, 2014
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    Pizza as a Service - On Prem, IaaS, PaaS and SaaS Explained through Pie (not Pi)
    IaaS, PaaS and SaaS? If you’re like me, the wonderful world of tech acronyms is one ginormous pain in the, ah, aaS, if you know what I mean. At least “on-premises” can be deciphered without too much work. But what about IaaS, PaaS, and SaaS? What’s the difference among those?

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