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  • Why Landing Pages and CTAs Should Be Living On Your CMS

    Tom O'Brien
    Posted by Tom O'Brien on April 24, 2014
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    Why Landing Pages and CTAs Should Be Living On Your CMS

    Digital Marketing is one of the strongest trends we are seeing today. As marketers embrace the constantly evolving digital world, they are seeing the value of a marketing strategy that ‘pulls’ prospects to your web site based on the fact that they want to learn more about your organization. Keys for this strategy are the ability to set up campaigns quickly & easily, and measuring the success of the working parts of your campaign (such as Landing Pages and CTAs). This blog post focuses on the reasons why you want to store content in support of your campaign with a content management system vs. a marketing automation system.

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    Tags: CMP, content marketing, Content Marketing Platform, CMS, WCM, landing pages, CTAs

    A Marketer’s Take on Content Management Systems

    Katelyn Adamyk
    Posted by Katelyn Adamyk on April 21, 2014
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    A Marketer’s Take on Content Management Systems
    I was like a lot of marketing specialists working for a small company – I had some great ideas that I could never execute due to system limitations. I was forced to work with the resources I had available to me and I had to put a lot of testing on the back burner and lost some great marketing opportunities. But now, everything that I had ever wanted to do in the past as far as marketing efforts go is all right here in front of me, and I never even realized all of it existed.

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    Tags: CMS, content management system, WCM, web content management, digital marketing

    CMP: The Answer to Content Marketing

    Bob Canaway
    Posted by Bob Canaway on April 17, 2014
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    CMP: The Answer to Content Marketing
    You used to be in control, sales people and marketers were the gatekeepers of the selling process. You need to forget everything you know about the selling process – actually stop using that term. The Buyer is in control. As Morpheus said after being asked about the buyer and Web Content Management, “They are the gatekeepers. They are guarding all the doors, they are holding all the keys.”

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    Tags: content marketing, CMP, content marketing platform, digital marketing, inbound

    What You Need to Know to Protect Yourself from Heartbleed

    Sean Howe
    Posted by Sean Howe on April 16, 2014
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    What You Need to Know to Protect Yourself from Heartbleed
    The Heartbleed Bug has been in the news a lot recently, and for good reason. It’s a flaw in the OpenSSL method of data encryption that many websites across the world use. If that sounds really complicated, that’s okay. I’m going to explain this in the simplest way possible for you and let you know what you can do to keep your website safe.

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    Tags: security, heartbleed, website security

    The Mobile Web Fallacy

    James Stout
    Posted by James Stout on April 16, 2014
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    The Mobile Web Fallacy

    Working on my presentation for Ektron Synergy has given me the opportunity to consider some ideas to which I previously hadn’t had time to devote my attention. One such is the notion that we should stop using terms such as “Mobile Web” or “Mobile Internet” or even “Mobile Experience.” While they convey some meaning, these are ambiguous. Do you mean the experience of someone on the go? Or is it attached to which device they’re using? Which network? What features their device supports? All of those lines blur a little more with each passing year. Or a lot more. 

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    Tags: mobile, RWD, mobile web