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  • How to Move Customers to the Next Step on Their Buying Journey

    Bill Rogers
    Posted by Bill Rogers on August 29, 2014
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    How to Move Customers to the Next Step on Their Buying Journey

    Today's buyers are digital savvy.  Whatever device they choose to use, they are one search away from finding content that can help guide them on their purchasing journey. But too often getting visitors to your site is not only the first step, it’s often the last step they take..

    Here’s some tactics on improving the chances of moving a site visitor to the next page...

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    3 Reasons to Be Excited About Content Marketing World 2014 (#CMWorld)

    Jon Kee
    Posted by Jon Kee on August 29, 2014
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    3 Reasons to Be Excited About Content Marketing World 2014 (#CMWorld)

    I’m taking my talents to Cleveland – but just for a few days, to attend the upcoming ContentMarketing World event. Ektron is sponsoring the event and I will be manning our booth with some of my colleagues...

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    Search is the Sharpest Tool in Your Content Promotion Shed

    James Stout
    Posted by James Stout on August 22, 2014
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    Search is the Sharpest Tool in Your Content Promotion Shed
    Being able to serve the right content at the right time practically guarantees more positive activity on your site. If you’re a believer in inbound marketing, then your site visitors hit your website because you have great content. But you already know that. That’s why you also put more information in the left or right columns around your content in hopes of getting visitors to buy something, fill out information, watch a video, or otherwise do something more so you can move your business forward. Using Search technology can make that strategy more effective.

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    Content Marketing Through Thought Leadership

    Stephen Walker
    Posted by Stephen Walker on August 21, 2014
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    Content Marketing Through Thought Leadership

    One of the top priorities of content marketing is to position our brand and people as experts in the industry we work in; to establish ourselves as thought leaders in order to attain a certain level of credibility and authority...

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    Can Having a Secure Website Impact PageRank?

    Dick Sterry
    Posted by Dick Sterry on August 18, 2014
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    Can Having a Secure Website Impact PageRank?
    Websites having a Secure Sockets Layer (SSL) certificate where you see https in their URL, will get a higher page rank in organic searches than sites that use http. The other major search engines have not yet made any similar announcements, but it’s reasonable to assume they either are or will be following suit. Let’s take a look at what this means and figure out what actions you should take.

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