VFW Reintroduces Itself with New Ektron-powered Website
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No matter where you live, you’ve probably heard of the Veterans of Foreign Wars organization,
better known as the VFW. Today with a membership of more than 1.4
million veterans, the VFW’s initials are emblazoned on over 7,600 Posts
worldwide. The VFW is the nation’s oldest major veterans group and has
been a part of the country’s social fabric for 110 years. Its mission
extends to those troops serving overseas today and their families
waiting back home; preserving and extending veterans rights and serving
local communities.
Challenges
-
As demand for VFW programs and services grows, define the VFW to the public in a clear and concise manner
- A content management system which would not only answer immediate needs but also provide the ability to extend the VFW web presence into the future.
Results
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A 16 percent increase in site visits
- A 56 percent increase in page views
- An immediate increase in new member applications and inquiries – a 25 percent increase compared against the same time frame a month earlier